Synthetic population simulation
Test the decision before you spend.
Axsona tests your price, message or journey against a simulated population built from your customer segments — across survey, chatbot, web and app — before the budget commits.
Example population10,000synthetic customers
For consumer businesses
A price, a message or a journey — tested while you can still change it.
- 01PriceSet or change a price before it reaches your customers.
- 02MessageChoose the proposition that moves each customer group.
- 03JourneyFind where a page, flow, assistant or app loses them.
Ask them, and they answer.
Simulate them, and they act.
People are poor witnesses to their own behaviour. Six from one audience, asked the same question:
Would you keep your account if it cost RM29 a month?
“I’m not paying a subscription to keep my own money somewhere.”
one of the two who would leave
Four of six here. 71% said they would stay, across ten thousand.
Four surfaces · the same population
Test what you are about to say — and the thing itself.
The same simulated population runs your survey, chatbot, web flow and app journey.
The example below is one bank. The method applies to any consumer business deciding a price, a message or a journey.
What you get back
One decision, with the groups and surface behind it.
Inside the population
1,000+ attributes per simulated person.
Each person carries attributes across five connected groups: demographics, psychology, capability, lifestyle and behaviour. Impossible combinations are ruled out, so a segment is never reduced to one profile.
Grounded in official population statistics and the customer or survey data you provide.
- Ground
Build the population from official statistics and the data you provide.
- Constrain
Rule out combinations that could not belong to a real person.
- Learn
Compare the run with what happens after launch to improve the next one.
How a run works · 2–4 working days
01Set the test
Send the build, the tasks and the pass mark before the run begins.
02Build the population
We create your customer groups in the vocabulary your team already uses.
03Run every surface
Each person acts, stops and records why across the relevant surfaces.
04Get the decision
Receive a Go, Reshape or Hold call, group by group, with the surface that moved them.
Change the screen, copy, order or flow. Then rerun the identical population and compare what moved.
Who is behind this
Axsona, powered by Pantas
Operators with experience across consumer behaviour, data and global operations.
- Max LeeCEO & Co-FounderFormer CEO & Co-Founder · PyxisView LinkedIn profile ↗
- Nurul Syaheedah Jes IzmanCOO & Co-FounderFormer Director of Operations · Third PointView LinkedIn profile ↗
Built for teams testing decisions across markets.
Pantas Software Sdn. Bhd.